Briefly-Trailer-Frank

The Brief From the P.O.V. of Creative Visionaries

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John C Jay

You’re naked
without the truth

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Yves Béhar

I don’t believe in briefs; I believe in relationships

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John Boiler

The best briefs are always the most audacious

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Maira Kalman

You have to respond to something that makes you gasp with delight

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Frank Gehry

The brief is a
clarity of purpose

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David Rockwell

At its best, the brief is a provocation

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