Bassett & Partners (B&P) is a brand strategy and design thinking company founded in 2003 that specializes in extracting underlying human truths that can be used to inspire and inform influential designers and marketers.
Its founder - Tom Bassett - was the director of strategic brand planning for Nike’s global advertising at Wieden + Kennedy, Apple’s global advertising at Chiat/Day, and Yahoo’s global advertising at Black Rocket.
Through unique strategic partnerships and methodologies, B&P helps brands find new ways to connect with consumers emotionally. Our story-telling capabilities are as unique as the insights we uncover.
Clients include Nike (Consumer Cultures, Tech Lab, Innovation Kitchen), Microsoft (Entertainment Design Studio, Sidekick, Xbox), PepsiCo (Quaker Oats, Mountain Dew, Sports Marketing), Motorola (Mobile Entertainment), Panera Bread, Subway Restaurants, Intel, Electronic Arts, Dell, IDEO (including contributing to the book “I miss my pencil” published in 2009) , Astro Studios, jeffstaple design and Harvard Business School.
Strategic partnerships include MNML (Industrial Design), Visere (User Interface Design) Heminge & Condell (Scenario Planning) and Moxie Capital (Private Equity).
In September of 2008, Tom Bassett founded proprietary Internet-based qualitative research tool, MindSwarms; www.mindswarms.com is paid webcam video Q&A.
B&P is based in SF, has offices in Shanghai & NYC, and consultants on retainer in Germany, Japan, Holland and Brazil. We have completed assignments in the US, UK, Spain, Italy, France, Germany, Brazil, Columbia, Canada, Japan, South Korea, India and China. We can be found on the web at www.bassett.tv
Contact information:
Bassett & Partners Inc
1501 Mariposa Street, Suite 426
SF, CA 94107
415 522 0900