Client
Cutwater
Case Study
Jeep
Brief
Cutwater was invited to pitch the advertising business for Jeep.
Cutwater was invited to pitch the advertising business for Jeep.
Info
So we went for ride-alongs with a broad cross section of Jeep owners: Jeep Liberty, Jeep Wrangler, Jeep Compass, Jeep Patriot and Jeep Cherokee. Single dudes, Moms, families and empty nesters.
Despite the fact that in a Jeep people felt prepared for virtually anything, they all had one very similar emotional experience: everything in a Jeep was seen to be more fun.
As simple as it sounds, Jeep = Fun became the creative brief and Cutwater won the business.
So we went for ride-alongs with a broad cross section of Jeep owners: Jeep Liberty, Jeep Wrangler, Jeep Compass, Jeep Patriot and Jeep Cherokee. Single dudes, Moms, families and empty nesters.
Despite the fact that in a Jeep people felt prepared for virtually anything, they all had one very similar emotional experience: everything in a Jeep was seen to be more fun.
As simple as it sounds, Jeep = Fun became the creative brief and Cutwater won the business.
