ANDREW CASDEN
Andrew is an Ethnographer who brings his passion for storytelling and his love of social cultures to every project. Since graduating with a BA in Sociology and Media Arts from Wesleyan University in Connecticut in 2003, Andrew has worked in marketing, new media, and documentary video prior to joining B&P in November of 2006. Since then Andrew has led research projects for Nike (Running, Basketball, Nike iD, Nike+), Microsoft (Entertainment & Devices Design Studio), Intel, Dell, PepsiCo (Quaker Oats), Acura, Jeep, IDEO (Snap On), and liveBooks. He has conducted ethnographic studies in the US, China, India, and Europe. Andrew grew up in Danbury CT, and DJ's and snowboards in his spare time.