Cassy is an Ehtnographer who believes that every person has a compelling story to tell. This belief coupled with an intuitive curiosity is what inspires every project she is involved in. Cassy's background is in film; she started as an editor at B&P, then worked her way up to head of production. After two years working with ethnographers to bring the stories to life through video, Cassy became an Ethnographer. With a keen eye for finding the emotional sweet spot in every interview and every project, Cassy has led client-driven projects for Nike, Microsoft, PepsiCo and agency-led assignments with Goodby, Silverstein & Partners, McCann, and TAG. She has conducted ethnographies in the US, UK, Italy, France, Germany, Spain and Japan. She has worked with teens, Moms, athletes, super-star athletes, coaches/trainers, as well as a broad cross-section of influential thinkers in the Green movement. Cassy grew up in the border town of El Paso, Texas, and has a passion for traveling, shooting Super 8 film, and shopping vintage at local flea markets and thrift stores.